Here’s my 300 word rationale on animation.

For the animation project we have been asked to create a Station Ident that represents ourself. For this assignment I decided to create a music advert because music is a big part of me. First I did a lot of research on station idents to try and determining which ones stood out to me after gathering afew adverts I put pen to paper and started creating a storyboard trying to imagine how I want my station ident to go. I wanted my station ident to have a maximum impact on my target audience what was the music scene.

After searching for Ideas I found a text explosion effect what I found visually effective and generates a sense of excitement. So that gave me the idea to add an explosion. Then I decided to make the text hidden in some boxes at first what fly in only to explode to reveal the text. After this main part of the ident was complete I wanted it to say tv next to the text what has just appeared. but thinking about it more I came to a conclusion after watching bbc2s station ident that I was going to have a tv on wheels that came speeding and skidding up to the text.

Although I finished my animation in 3d max with added lightings to give it shade I wanted to go into more depth with it. So I imported it into after affects and added a sky in the fourground what moves as the ident plays and also added a few effects like curve, blur to make the scene more in-depth.

After I finished creating my animation I imported it into adobe after effects were I added sky in the foreground what moved as the ident played and also added afew more effect like curve what changes the lighting and shading to make the scene look impact. Then I exported and imported it into première were I would go on to adding sound effects.

Here are the videos I watched to get some inspiration.

http://www.youtube.com/watch?v=cx7KBADbhpQ&feature=related

http://www.youtube.com/watch?v=hnsVrkqrcl4&feature=fvw

I really struggled to try and make this a 30second animation because slowing it down ruins the effect and there’s nothing else I can really add to this. But here it is I have uploaded to versions of it the first one showing the ident and the second showing how it would work if it was a real tv station.

         My station ident

      


      My station ident real life example